LOGO DEVELOPMENT
The primary goal was to develop a logo that embodies Pronto Logistics' commitment to efficiency, reliability and customer satisfaction. I aimed to create a visual identity that conveys a sense of professionalism, forward-thinking, and innovation while reflecting the company's values and aspirations.
My design journey began by delving into the fundamental principles of Pronto Logistics. I sought inspiration from the company's core values of speed, reliability, and precision and opted for a clean and minimalistic approach, utilizing sleek lines and uncomplicated shapes to ensure the logo remains easily recognizable at any size or application.
I also incorporated dynamic elements to evoke a sense of motion and agility. Fluid curves and arrow-like forms were used to symbolize the swift and efficient movement of goods facilitated by Pronto Logistics.
COLOUR PALETTE
The color palette selected revolves around a fusion of energetic and sophisticated hues. The primary color, a deep shade of blue, represents trust, reliability, and loyalty. I coupled this with a secondary color, a cool and refreshing green, symbolizing growth, innovation, and the sustainable practices integral to Pronto Logistics alongside neutal colours; white and black.
BRAND ASSETS
My comprehensive design solution encompassed an array of corporate elements including packaging, truck design, merchandising, social media assets and motion design. This cohesive approach ensures that Pronto's brand message resonates across all touchpoints, reinforcing their commitment to reliability and instilling a sense of trust in their customers.
